Yahoo has come with its new pay per click product: Yahoo Search Marketing (formerly known as Overture and Goto.com).
The traffic reviewed from Yahoo Search Marketing tends to be much focused with a higher click to sales conversion than other search engines. seoandpromotion makes sure that the clicks you receive are from people who are actively searching for your product. This is much more attractive than passive banner ads where you are trying to appeal to people who may not be interested in you at that moment.
Yahoo places your bid at 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
Yahoo's maximum bid is $999.99
Yahoo's minimum bid is $0.10
Yahoo! Sponsored Search is the new name for what was recently called Overture Precision Match. Sponsored Search prominently displays your business in search results on some of the top U.S. search properties. With Sponsored Search, you set the price you are willing to pay for each customer who clicks on your listing.
If seoandpromotion creates a keyword campaign and your bid buys their "premium listings" (top 3 positions) for particular keywords or search phrases, your bid buys you top listings on Yahoo's partner sites (Yahoo, MSN, AltaVista, InfoSpace, Excite, AllTheWeb and a range of news and content portals, such as CNN).
For a monthly fee, listings can be automatically monitored using the Yahoo! Search Optimizer to ensure bid amounts are consistent to attain target positions without going over budget. Volume levels are determined by your budget, as you only pay for the traffic delivered.
With the large traffic numbers driven to your site via Yahoo! Sponsored Search, the costs of keyword bid campaigns can quickly add up, so seoandpromotion recommends deciding on a total budget so as to develop a cost effective keyword bid allocation and maintenance plan.
Yahoo Search Marketing also brings forth Content Match, which works, on the same principle as Yahoo! Sponsored Search. It offers advertisers access to more targeted customers on a pay-per-click basis by displaying their site listings alongside related articles, product reviews and other information on the Content Match partner network.
Yahoo! also offers a regionally-focused pay-per-click advertising option called Yahoo! Local Sponsored Search. It enables both online and offline businesses to potentially increase sales by precisely targeting customers in a specific geographic region. Local Sponsored Search works best for businesses that are targeting customers in their neighborhood seeking to purchase local products and services via a web site or physical store location.
Through Search Submit Express, Search engine submits can submit one or more of your web pages for consideration to appear in the algorithmic search results powered by the Yahoo! Search engine.
With all these options available, seoandpromotion formulates a perfect PPC management program, which yields you the maximum possible results.